The question is intended to engage the author in a dialog to help them think about what's important to them and their personal motivations for publishing. My Guide for Prospective Authors will help you think about publishing and what is important to you.
I recently attended an Author and Publisher Roundtable with Jay "Fishy" Fullum. I mentioned the guide and he requested a copy. Here's what he had to say:
Your guide reminded me of the thousand questions I asked of those who were already published. I spent hours asking for advice, and am thankful for the direction I received
from other writers. The time spent prior to the publishing of my first book saved me a lot of problems.
I am working on my sixth book and I can honestly say that all of my dealing with the publishers has been very positive. The information within your guide would have saved my a lot of time and effort when I was starting out.